CloudNine

CloudNine Coffee is a self-initiated branding exercise built around a fictional specialty coffee brand. Starting from a logo concept and color system, the project expanded into product packaging, canned drink design, and customer touchpoints like a loyalty card. Each piece was designed to carry the same visual personality, exploring how a brand identity stays coherent when it moves across formats, from a storefront sign to a product line.

The project was driven by a question: what does it take to make a made-up brand feel real? The answer was consistency, and the work here is an attempt to build that from scratch.