K-pop

This is where I started designing. Between 2022 and 2024 I made fan merchandise for 10 K-pop concerts and one group anniversary, teaching myself Illustrator along the way. The first pieces were for BLACKPINK's Born Pink tour. Most of the work ended up being for ATEEZ, a group whose visual identity shifts with each album era, so every new piece came with a different palette and logo to work from.

Each item references a specific source: lyric stickers draw from Korean street advertisement aesthetics and the 6th anniversary album palette; the ticket holder takes cues from BLACKPINK's Born Pink tour identity; the pen, token, and notebook cover are rooted in the album colour system and logo; and the lucky charm card is based on member mascot IPs, designed to work both as a sticker and a collectible.

The anniversary logo, which embeds the fan name Atiny within the lettering, was later adapted across postcards in different background colours and a notebook seal sticker.